Speaker 0 00:00:00 More and more churches are starting to use TikTok as a platform to get the message out there. But let's be honest, using TikTok every day can be very time consuming. In this conversation, we want to give you 11 tips that make it easy to get your TikTok content created. We hope this conversation helps you reach more people and grow. You're listening to The Reach Right podcast, the show dedicated to helping pastors and church leaders reach people the right way. Hosted by me, Thomas Costello, and with me as always is my co-host, Ian Hyatt. We're here to help your church see more visitors and grow.
Speaker 2 00:00:48 Ready to get ready to get.
Speaker 0 00:00:54 Hey guys, welcome for The Reach Right podcast. I'm your host Thomas Costello. And with me as always is my co-host
Speaker 3 00:01:00 Ian Hyatt. What's up, Thomas?
Speaker 0 00:01:02 Not much man. Excited to talk today about 11 easy TikTok content ideas for churches. Yeah, I think it should be helpful because more and more churches are asking us and are getting into using TikTok. Uh, and I think this is something that a lot of churches really wrestle with is like, what? Yeah, what kind, like we, you're supposed to be making content so regularly for these kinds of platforms, so what can we do to like, make it easy for us to get some quick wins on TikTok there? So yeah, I think it'd be a good, uh, conversation. We'll kind of share some of our ideas of things we're seeing churches do. Um, I think I can go out on a limb here and say that you and I are, um, while we are TikTok creators, right? We are not avid TikTok users. Is that right? You have an account, right?
Speaker 3 00:01:48 I have an account, but I have not, you know, dove into that yet. Um, my 14 year old daughter does TikTok,
Speaker 0 00:01:54 Your 14 year old daughter is on there. Is your wife on there?
Speaker 3 00:01:58 My wife pro, just like me, has an account but doesn't get on there
Speaker 0 00:02:02 Unless my, uh, my wife is a heavy user, I would say at times she tells me it's at times I don't want to ah, um, I don't want to like, if that's embarrassing. I don't even know. <laugh>, she does use it, uh, quite a bit and I do see she kind of is randomly at times will be sitting around and she'll be randomly chuckling looking at her phone. Fine. I can kind of assume that she's on TikTok there, so, yeah. Yeah, it kind of came, I wouldn't say came outta nowhere. We've been seeing it for, yeah, five years or so. Now I've been seeing people using TikTok. I think churches are just starting to come alive to this trend that is TikTok and I think it is a really big opportunity for people. Cuz when I was saying that about, you know, my wife using TikTok, um, we kind of think of it as, oh, this is a Gen Z platform, right?
Speaker 3 00:02:47 This is right.
Speaker 0 00:02:48 Young people, and they are still the largest active user base on TikTok. Mm-hmm. <affirmative> is Gen Z. Uh, so people like 26 and younger, 2015 to 26, 6 kind of that range there. That's who's using it the most. Yeah. Uh, but it is really growing, uh, in some other demographics. So millennials, uh, gen X, um, even, uh, some boomers are starting to use TikTok. Yeah. Just because it's something that is so engaging and it really has kind of an addictive, um, feel to it, I think in a lot of ways that people get on. I watch the way people use it is they'll be scrolling and, uh, you know, an hour is passed by and they didn't even
Speaker 3 00:03:29 Realize the time scrolling
Speaker 0 00:03:30 Through these kinds of videos. Right. So now all that being said, I will say that when we have this conversation here today, I think you can apply almost the exact same rules to two other platforms that would be Instagram reels. Yeah. Uh, and to YouTube shorts. Uh, so we use those platforms, uh, almost identically. Uh, we use them the same, uh, really the same way for each one there. So when we at Reach write, when we make TikTok videos, uh, also post them onto Instagram reels, uh, YouTube shorts, I I think that this is something that, um, it's probably a no brainer for most churches. If you're making the video already, you might as well put it onto multiple channels. Right. This is something that we, and I think everybody is trying to actively figure out. It really seems like a lot of ways there's no rhyme or reason to what's working right.
Speaker 0 00:04:21 Because you're using the same videos and some work well on one platform and it doesn't work on the other. And so there's lots of different strategies on this year, but I think the content ideas themselves will translate to these other platforms here. Yeah. So, um, anyway, yeah, I think it's gonna be a good conversation though, just to kind of give some people, uh, some ideas on this kind of stuff. Um, I guess maybe you can give us, there have been some changes to, uh, TikTok and some of their length, um, length allowances and, um, different things that they allow for length, I guess, on things there. Right. What can you tell us about that, Ian?
Speaker 3 00:04:54 Yeah. Wasn't it so, well, I know what has just recently changed as you can do a video up to 10 minutes now. It used to be, what was it, one or four? I think we were just talking about that. I can't remember what,
Speaker 0 00:05:05 So I think initially it was like, it's been kind of a progression, right? So I, I think of it like Vine, if you remember Vine, those were like six second videos back in the day. Right. And Twitter bottom, and then it folded and it just kind of went away. Uh, and then TikTok started out with 15 second videos, uhhuh, and then they went to one minute. And that's kind of like still a, um, if not a, a limiter that's kind of like a, an upper end of what most videos should be is one minute. Okay.
Speaker 3 00:05:34 Okay.
Speaker 0 00:05:34 But yeah, so it, you
Speaker 3 00:05:36 Can stretch it to 10 though. Yeah.
Speaker 0 00:05:37 Yeah. You can go up to 10 there. So I something that we're gonna try, we're gonna try some experiments with some of our, uh, YouTube videos. This podcast is usually longer than 10 minutes, but we do some YouTube videos that are 6, 7, 8 minutes. And so we're gonna test some of those on TikTok and see how we do with longer form video on there. So yeah, we'll let you know on some of those results. But yeah, so you have a, you know, up to 10 minutes, but we'd say usually under one minute, that's what these ideas are here today. Mm-hmm. <affirmative>. Yeah. There's gonna be videos that would be under a minute, uh, and that you could probably knock out something that would be engaging on TikTok here. Yeah. So, um, I guess I'll, uh, go ahead and kick us off. The first is, is doing a behind the scenes, uh, TikTok videos.
Speaker 0 00:06:16 I think this is something that is really interesting to people is seeing what is going on when everybody is not on kind of their, their best behavior or when they're practicing when we're getting ready for something. Uh, I think this can be really a solid, uh, piece of content because it, while it may not be polished, and that's one of the great things about TikTok is it doesn't have to be polished. It is something that is inherently authentic when you're showing something that's behind the scenes. So I think a great chance of this is your worship team practice. Yeah. Giving some video of that, or even getting video when they mess up or have to stop a song and
Speaker 3 00:06:50 Bloopers
Speaker 0 00:06:51 Showing that, giving yeah. Blooper reels, some of those kinds of things, but just giving kind of like a, some of that kind of footage of what it's, what's actually happening there. Or maybe, uh, the pastor giving a tour of his office or how he preps for sermons or Yeah. Some of that kind of content I think just really can be engaging to people.
Speaker 3 00:07:09 Yeah. And you said it, I think it really comes off as authentic too. And I mean, you know, I think when, you know, especially thinking of the unchurched or maybe someone who's coming back to church for the, the, the first time, you know, in their minds and a lot of folks' minds, I think they're thinking, oh, you know, um, church is the, you know, we come in and if, if we have kids, we get our kids checked into children's church, or if you don't have that, they're coming with us in, into the, to the worship experience. And then you have the preaching and then that's it. But there's a lot that goes on in a given week for churches planning and prepping, and there's meetings and like you said, worship practices. And, um, I know that, uh, my pastor, he preaches to the staff, um, before he gives the message just so that they can critique him.
Speaker 3 00:07:54 And, and, uh, and we've seen some of that video bloopers and him stuttering and stuff like that. So that, uh, you know, has, is pretty humorous. And like you said, it just, it, it takes people behind the scenes makes you personal to, to people not just a, a face or a voice on the stage. Yeah. Yeah. So good stuff. I like it. The second one is interviews and testimonies. Again, it's kind of neat, you know, when we consult churches on, um, having testimonials on their website or, and using them on social media, which is what we're talking about here with TikTok, but we always recommend keeping those short, right? We know it's, it's easy for an interview and especially maybe a testimonial of, of someone who's, uh, had a, an amazing experience with God or something. It's easy to get long-winded with those well, based on what we just shared at the beginning. And this TikTok will make sure you keep it short <laugh>. And I think it could be engaging that way too. And again, it's, we know already that, um, interviews, testimonials, those are very powerful. Powerful too. And especially when it's not always a video or someone seeing the pastor, but someone else. Yeah. Yeah.
Speaker 0 00:09:01 I I think a lot of times churches struggle with how do we honor people that went to service projects or missions trips or even like youth camp and yeah, we want them to be able to tell their stories about what God was doing, because that's powerful stuff. Yeah. But how many times have we been maybe in a church service or maybe smaller churches, you can relate to this, where half the service is, uh, people talking about their, uh, their camp, uh, experience and what happened there and how great it was. I think TikTok is a great platform for getting that kind of content out there, especially cuz it like really emphasizes the short form really getting the highlight real Yeah. Of telling those kinds of stories there. So I think that's a, that's a really good one.
Speaker 3 00:09:39 Good. Good. Yeah. You got the next one.
Speaker 0 00:09:41 Awesome. Next one is pastor insights or sermon snippets. Uh, so I think this is something that's a real easy one that churches, you're already filming this in most cases. Yeah. Uh, you're already doing your entire sermon, you're filming the whole thing. Uh, there's nothing stopping you from taking the best points, uh, and clipping them down or maybe recutting them, uh, and turning them into one point, uh, that's under a minute and telling the story that way. So, case in point here for this podcast, we do exactly that. We record this whole podcast episode. It's usually 20, 25 minutes long or so, but we usually turn it in every week into three different TikTok. So maybe this point we'll turn into a TikTok video that we wind up doing there, but there'll be, uh, different, uh, there'll be different, there's different ways you can do this, but I think it's really an easy way to use content and repurposing things that you're already doing. So sniping that sermon and turning it into something you don't want it to be. Only that I think your TikTok channel, if it's only sermon snippets right, it can get kind of repetitive and boring that way for people. Right? Right. But I think if you maybe do one or two of those a week, I think it kind of keeps the main thing, the main thing. It's really good at storytelling that way.
Speaker 3 00:10:50 Yeah. No, I agree. I agree. Nothing much to add on that one, but the next one I'm excited about here to go over his prayer. Um, first thing that came to mind, uh, when I saw this is, this is another way to help. I mean, how many Christians have a problem cultivating a prayer life, you know, and, and praying. And I think this gives you the opportunity. And, and, and again, you know, it's, uh, even scripture teaches that it's not about a long-winded spiritual prayer, right? Mm-hmm. <affirmative>, Jesus gave that example. Um, and so, uh, you know, this will get, be short, but you get to, um, and, and I guess what I'm thinking of first is modeling prayer. Uh, you can, you can even model prayer, but this can also be, you know, praying for specific needs in the church opposed about that, you know, where Yeah. Uh, you can lift up Judy who got a bad diagnosis and let's all pray for her, uh, you know, and, uh, as a church, let's pray for her. And so there's a lot of cool stuff you can, creative stuff you can do based around prayer.
Speaker 0 00:11:49 Yeah. I have actually found that some of the most successful channels on TikTok or ministry related channels are pastors that pray daily a a one minute prayer Yeah. That they do daily, uh, that they put out there. And it's usually something to be kind of a prayer and an encouragement for people that are watching that. Yeah. Uh, and you know, it, it feels a little bit maybe if, if people are like me, it feels a little bit weird, right? Like, I'm, I'm praying to a camera, right, and paying to a camera, but I'm looking into a camera and addressing my prayer to the Lord through a camera. It might seem kind of awkward, but I think that there is a real impact that this can have. And I, you know, I'm not saying that you don't, you do a fainted prayer or some kind of performance, but it is something where you are praying, uh, and you're actually asking the Lord to step into these situations and just kind of broadcasting it, letting people see your prayer life. I think you said it right in modeling that. I think that's really good.
Speaker 3 00:12:44 Yeah. Yeah. It's good.
Speaker 0 00:12:46 Awesome. Next one, uh, is an ask your audience type of content. So I think this is really cool, uh, because here's one thing that we've found in doing all of our TikTok and real videos, is that one of the biggest factors in getting more views on your content is engagement. And one of the primary ways that people measure engagement is how long people are watching your videos. But we have seen kind of like a back door to this. Um, TikTok videos aren't as commented on as say, like YouTube videos in most cases, but it is something that people do comment, and when you do get comments, we have seen skyrocketing engagement that happens after that. So it shows our videos to more and more people. So anything we can do to, to make comments or have people share it, do those things that really grows it.
Speaker 0 00:13:32 So I'm thinking about simple questions like just asking your audience, Hey, uh, you know, what should we, um, what's the best potluck food to bring to a potluck? Yeah. <laugh>, something simple like that that maybe people have opinions on it is maybe a little bit church related if you have potlucks and those kinds of things. Yeah. So that kind of content, it engages people, it, it encourages them to write something. Or even better on TikTok what's common is that people will do a video response to something. So if you say, Hey, what's your favorite potluck food? And someone's gonna come in and say that it's a Frito pie all day long and make a big case, and maybe they'll even make a video of how they make it, or, there's all kinds of things that people can run with with those kinds of engaging, uh, questions like that. So when ask and ask an audience or kind of asking for feedback on a TikTok video, I think is a really cool method.
Speaker 3 00:14:21 That is cool. That is cool. So next one too, uh, is a howto like a howto video. So, um, and we kind of, uh, we kind of mentioned this when we were talking about prayer because that's what popped in my mind as maybe this is a good way to model prayer to people who need to grow in that that is one thing that you can do how to, maybe it's how to evangelize another topic, you know, how to, you know, maybe a quick example of, you know, how you shared your faith with the, uh, the, the teller at the grocery store, uh, or you know, the bank or whatever. Um, and then, um, and then there's other funny things that, that we saw examples of like, uh, how to read the book of Leviticus, uh, you know, uh, <laugh> that challenge, if you will. Yeah. Uh, and then, you know, how do Christians celebrate the holidays, whatever. There's all sorts of things people have questions how to do and, and not just struggles. Uh, it, it could be something even funny, but how two videos are cool. Yeah.
Speaker 0 00:15:16 I think, I think the, how to read your Bible, there's something there. It takes a little bit more work maybe, cuz you probably need a few different camera angles and things, but I think people would be interested to see their pastor's bibles and see what they actually look like. So I could imagine like, hey, you know, Leviticus, um, I dunno that my Leviticus is that marked up, but like if I, if you did have a marked up Leviticus say, Hey, let me show you something. God's showing me in the book of Leviticus Pan to your actual Bible. You see circles and underlines and highlights and lines going to other parts and helping people kind of see it's a little bit behind the scenes and it's a little bit how to, uh, some of that kind of content could be really engaging.
Speaker 3 00:15:55 That's good. That's
Speaker 0 00:15:56 Good. Cool. Next one is inspirational content. And this should be obvious. We, we want all of our content to be inspirational. Yeah. But I think what we mean by this is just, it's okay occasionally to have quotes or scriptures or music with a quote or, uh, uh, inspirational background with a, a, a scripture on it, that kind of stuff there. Now here's, here's hear me out. This is not good enough to be your entire TikTok channel. If you're just doing pictures of waterfalls with scriptures on them or videos waterfalls and worship music in the background, that's not gonna cut it, I think. Right? But I think if you have something like this once a week, something maybe is speaking to people at your church just to be an inspiration to people that could be really good content. So sparingly, we think that's a good idea.
Speaker 3 00:16:42 That's funny. Yeah, I know. I think we saw a lot of churches making that mistake when Facebook came out, it was just a scripture, uh, for the day or then an event post, and then the next thing was another scripture with an image for the day. And nothing wrong with that again, but you can't just rely upon that content. Yeah. So same thing here. For
Speaker 0 00:17:00 Sure. Let, let me pause for a second with that, cuz I think that it's something that is really, really important to, to get this, that stuff that did work, like that stuff did work on Facebook initially that did work on Instagram. Yeah. It maybe even might have worked a little bit on TikTok, but that doesn't cut the mustard anymore. Uh, so like that's something that
Speaker 3 00:17:20 People are expecting more
Speaker 0 00:17:22 <laugh>. Yeah. It's just that, that that kind of content is not engaging enough in most cases that it's going to be shared. So, um, you know, nothing wrong with it, uh, but just have expectations that you're not gonna get, uh, hundreds or thousands of views on something like that if it's not something that is more authentic and engaging in that way. Yeah. So again, I I think that there's actually entire businesses out there that are built around helping churches with their social media and, and here's the rep. Like I'll give a little bit of inside business talking about some, uh, some kind of behind the scenes stuff here. Here's some things we're wrestling with at Reach, right? Yeah. Is that we see an enormous need for churches to have help with this kind of content, whether it be Instagram reals, uh, just general Facebook and Instagram posts help doing that.
Speaker 0 00:18:10 There are dozens of companies that offer this kind of help, but the only thing that really, that really they offer in most cases is like a big repository of all kinds of pre-done posts, right. That are primarily scriptures inspiring quotes, funny questions, right. That you just put on there. And there might be video. It's because it, it cannot be that authentic. They don't have video of you. Right. And what you're going through as the pastor of a church and what applies to your people. And so this is something that we're really wrestling with is how do we actually offer a service like that? So we're playing with ideas of yeah, how can we help churches actually doing this content actually for them? The challenge there is it takes a lot of work and therefore it a lot of work takes a lot of money That's right. To do that kind of stuff there. So anyway, a little bit of inside baseball on what's happening here at Reach right. With that stuff. But I think it's appropriate for what we were just talking about.
Speaker 3 00:19:00 Absolutely. Yeah. Next one I like too is, uh, number eight is, uh, sneak peaks. Um, so, um, give a sneak peek for an upcoming event, uh, or, you know, maybe it's an announcement for something coming up or an outreach or something like that. And doing a video makes it more engaging of course, than it just being on a regular calendar or something like that. So, um, that would be cool. It's funny, made me think of what, uh, my church did something creative as we talk. I'm part of a large church here in the Austin area and, uh, we have a great auditorium and production and all of that, but we decided to kind of go old school and did a tent revival service here, uh, a couple weeks back. Um, so we, you know, did actually kind of show some sneak peaks of them setting up the big old, you know, white tent and baptismals and uh, like an old fashioned it out, uh, there and everything, things you would think of and, uh, it really was a cool thing to see on social media. So there's a lot of things you can Yeah. Depending on what your church is doing, doesn't have to be a big thing. Could be something small too. So,
Speaker 0 00:20:02 Yep. Pause right there for a second. Ian, hang on, I got someone at my door.
Speaker 3 00:20:06 Oh,
Speaker 4 00:20:11 Okay. Yeah, I'm recording right now. I can't figure about how to use the washer, so just, yeah. Okay, we'll finish the sun episode for a second. No problem. Sorry. No problem. Sorry. It's okay. It's my
Speaker 0 00:20:22 Mom.
Speaker 3 00:20:22 Oh, okay.
Speaker 0 00:20:24 Yeah. Okay. All right,
Speaker 3 00:20:26 Cool. I just, that was it. I finished what I said about the sneak, uh, sneak peek.
Speaker 0 00:20:32 Cool. Good. So I'll pick it up on number nine then. Funny videos and trends. So, all right, well, number nine, let me, I would do numbers. Let's start over again on that. We haven't done numbers.
Speaker 3 00:20:43 I just said eight the last time. You can say the next one. Oh,
Speaker 0 00:20:45 Did you? Yeah,
Speaker 3 00:20:46 The next, yeah, I said number eight. I just, I didn't, we didn't say it for every one of 'em.
Speaker 0 00:20:50 All right, cool. Well, next up we have, uh, funny videos and trends. I think that's something that everybody wants to jump on. This is the one where you have the best shot at a video that maybe hits tens or hundreds of thousands or even millions of views is if you're doing something that is on trend and TikTok specifically, but also YouTube and, uh, and Instagram reels. They're all good at this, but, uh, getting on trend and doing something that is funny or kind of something that's kind of a current thing, it really is a way to go viral with that kind of stuff there. So, uh, TikTok, if you actually are on there, it gives you a lot of ideas for this. So it'll tell you, Hey, this is a, a video template that people are using a lot where you do a photo every this many seconds and then you, uh, you set it to this kind of this particular song, or there's a funny audio that's going around, and then you kind of act out something that goes along with that there.
Speaker 0 00:21:47 So there's lots of templates that are out there, and if you're using TikTok, I'm sure you'll see them all the time. It's there for creators. You can kind of see that. Uh, but yeah, using that is the way that if you want to do a viral video, uh, that's the way it goes. So I'll share this too. Here's one thing that we're learning about TikTok is that while viral videos do tend to get, uh, those huge numbers, a lot of 'em do absolutely nothing. Yeah. And for smaller channels, the alternative to going with this kind of trend or viral style is doing what we'd call like evergreen search related content. Yeah. And this is so foreign to me. I don't, I've never searched for something on TikTok before, but I am told, and I just read this stat today, that Gen Z uses TikTok as their primary search engine. So when they're looking for an answer for something, they're more likely to search on TikTok than they are on Google or YouTube or any
Speaker 3 00:22:41 Out
Speaker 0 00:22:42 There. Wow. Isn't that a trip? And so that is, it's, it's something that this is just where they're used to and it's, it's terrifying because there is so much, like, I'm not even talking about like scary misinformation, but just wrong information on there. Right. TikTok is famous for cooking experts that are terrible at cooking and doing these kinds of things. So it's, it's really funny to me that that's where they're going with that. But, uh, if you want to do that, there's a lot to be said for really seo, optimizing your TikTok posts. Uh, but this is kind of the opposite. This one we're talking about is going more on trend. That's something that's gonna have maybe a one day lifespan, uh, versus something that is more search engine optimized. It might be useful two years down the road because you really optimize it and it's something that's more of an evergreen piece of content there. So little advice on something we're seeing here. That's
Speaker 3 00:23:28 Good. That's funny. You mentioned bad, uh, bad cooks, uh, or cooking techniques out. There's been a lot of dinners ruined because of TikTok or some, so Yeah, absolutely. Anyway, <laugh> next one, uh, is create challenges. I think we all remember the, uh, the ice bucket challenge, right? That that was going viral more long before TikTok for sure. And, uh, so this is another way to get creative, be personal as a church, you know, show humor. I think churches are not often thought of as showing humor or doing funny things, and in the minds of many, this is a way to break down those walls and, uh, come up with some creative challenges and just some things that, uh, yeah, just, just create a buzz and get people more involved at the church too.
Speaker 0 00:24:10 Yeah. Did you ever do the ice bucket challenge?
Speaker 3 00:24:12 I never did. No,
Speaker 0 00:24:14 I never did either. Where I guess we're just not on trend that
Speaker 3 00:24:16 Way, so Yeah, I guess not. Yeah. But I laughed at a lot. I laughed at a lot of them. Yeah,
Speaker 0 00:24:20 Absolutely.
Speaker 3 00:24:21 I laughed at a lot
Speaker 0 00:24:22 Of 'em. So I laughed at the ones where they dropped the heavy ice bucket on their heads, uh, like on accident before it dumped out. So there was a lot of, uh, ice bucket challenge fails injuries
Speaker 3 00:24:32 Out there, ice bucket injuries. Yeah.
Speaker 0 00:24:34 All right. Last one I think is one of the most interesting that I think a lot of churches don't think of this, but it's, uh, the idea of partnering up for some of your content. Uh, there's some functions that are newer to TikTok, like they have this function called duets. And this is where you see like a side by side video, or like two people doing Oh yeah. Maybe the same thing. Maybe they're singing a song together. That's kind of the idea behind it with that. Uh, but there's nothing stopping you from partnering up with other people. And that really is one of the most successful ways to grow a channel on TikTok or any one of these platforms, is leverage the person in your life that already has a platform on there. Yeah. And use them to help you kind of gain more attention for your own channel here.
Speaker 0 00:25:17 So oftentimes they'll be another pastor, uh, in your sphere of influence that maybe you guys can switch up on each other's channels, or if they preach for you at your church and you preach at theirs, you can put them on there and then they can share it on their TikTok. So it's just a way to do that. But here's what I found. You probably have young people in your church that have thousands of followers on TikTok, if you invite them to maybe make a piece of content with you, high likelihood that they might share it on their channel and introduce all of their friends to what's happening at your church. And so that's idea, this idea. I think there's something to be played with here when it comes to partnering up with other influencers, if you will. And when we say influencer, a lot of times we think of like the Kardashians, like, I'm not thinking of, you don't need to have 150 million followers for you to be influencer on this. So in smaller areas in your location, there's influencers. Could be people like the, the head of your local sports league could be an influencer in your area there, or pastors of other churches, or
Speaker 3 00:26:17 Yeah,
Speaker 0 00:26:17 The mayor of your town or these kinds of people. They may only have a couple thousand people following them on TikTok, but they could be influencers in these kinds of cases. So that's something we would look at.
Speaker 3 00:26:28 That's good stuff.
Speaker 0 00:26:29 Awesome. Anything to add as we close up here today?
Speaker 3 00:26:32 No, I think just do it, you know, as a pastor, I, I've, I've, you know, of course I hear, I consult with, uh, more people in our company with more pastors than anyone in our company, I should say. I'm on the grounds and I'm, I keep hearing about TikTok from other pastors ministries. Yeah. We're, we're trying to get into that. You know, uh, they're always using Facebook, most using Facebook and Instagram now. Um, a few Twitter, not as much, but, but they're all saying, uh, most are saying, and a lot of people are saying, yeah, we're trying to get into TikTok, so we hope that this helps you kind of have some ideas on how to start, where to start.
Speaker 0 00:27:12 So, yeah, absolutely. Here's the thing is I think that people think that, like a lot of times there's like a, a stigma that when it comes to people that are content creators, right? They say they like, oh, you know what? Get a real job. You know, that that's
Speaker 3 00:27:25 Such a,
Speaker 0 00:27:25 It's like, what, what are you doing? You just, yeah. Like that's what people would think is like, they just sit around and make content all day, play on their phone. That's all they do. Like doing this for our company. And, and again, I have people around me that help. We have video editors and we have a content person that's full-time doing this at Reach right here, helping us with this stuff here. I may be in front of the camera doing some of it sometimes, but there's so many people. But let, let me just say it's a lot of work. And so I, it is, I want to just recognize that, and I think it's important that our audience, like if, if you're a pastor of a church, knowing that TikTok is something you can or should be doing. Yeah. Like, like just know that it's a lot of work.
Speaker 0 00:28:02 It's not something that is, is just gonna be, it, it, it seems like it might be one minute a day to make one of these videos, cuz that's all you see on the other end. But I know that the, the person that does our video editing alone for our TikTok videos, he spends on average about eight hours turning our podcast into a handful of TikTok videos. Yeah. Right. So it it's real work to do it, right? Yeah. To get all the editing and that kind of stuff. It is a real bonafide job to do that. Yeah. So, yep. I say all that not to scare you, I think you can kind of put your toe in. Yeah. These are some examples. We tried to keep it really easy with these, uh, these are things that you probably could take, but don't be, don't be naive and think that it's gonna be, you know, a minute here, a minute there, right?
Speaker 0 00:28:45 You're probably gonna need to have someone that's willing to put in five, 10 hours a week if you really want to start cre creating consistent videos on this kind of platform here. So all that to say count the cost, I think it's gonna be worth it to a lot of our audience here. And so hopefully these ideas have kind of helped you get over the hump and kind of take the leap and get onto TikTok there. So if it has been helpful to you, it would mean a lot to us. If you would rate, review, subscribe, drop us a comment. Again, that is something that is really, uh, it lets the algorithm know that this is engaging content and we'd love to take a look at it. We promise we'll respond to any con uh, comment that's put on here. So drop us a comment wherever you're watching this and we'll see you next time.
Speaker 3 00:29:25 See you.
Speaker 0 00:29:28 Thanks for listening to the Reach right podcast. We hope this episode will help you reach people the right way. Looking for more resources for your church, check us out
[email protected]. If this episode has been helpful to you, it would mean the world to us if you would rate, review and subscribe on iTunes or wherever you get your podcasts. Thanks again for listening and we'll see you next week.
