Episode Transcript
Speaker 0 00:00:00 In today's episode, we discuss seven Google grant myths that need to be debunked once. And for all, Google gives a grant worth $10,000 per month to all nonprofits, but there is a ton of misinformation out there about the program. Join us as we put some of that misinformation to bed in this conversation, we hope it helps your church reach more people and grow.
Speaker 1 00:00:32 You are listening to the read-write podcast. The show dedicated to helping pastors and church leaders reach people the right way, hosted by me, Thomas Costello. And with me as always is my cohost Ian Hyatt. We're here to help your church see more visitors and grow.
Speaker 0 00:01:00 It's welcome to the reach right podcast episode number 34. I am your host Thomas Costello. And with me as always is my cohost
Speaker 2 00:01:08 Ian. Hi. Hey Thomas, how's it going?
Speaker 0 00:01:11 Going good, man. Going good. Excited for our topic today. We're talking about seven Google grant myths that need to be debunked once and for all. So it should be a good conversation. Uh, as most of our audience knows that we are, uh, as a company, one of our services, we help churches with the Google grant. And I think it'd be a good conversation because we hear all kinds of misinformation about this grant all the time, people telling us about how it works and those things. And we're pretty familiar with it at this point and hoping we can dispel some of those myths, but could you start us off today? Just kind of, I know you deal with our customers a lot in some of this. Can you give us a kind of a quick rundown on what is the Google grant and, uh, what, what do people need to know about it?
Speaker 2 00:01:54 Yeah, I'd love to, so, and it's funny, we're hearing from more churches now compared to ever, uh, looking into the gate of the grant. So a lot of churches are becoming more aware of it now. Uh, and so it's been, been great for us to connect with so many churches and be able to help them with it. But what Google does they have, it's basically a part of their brand in a way that they give back. As most of us all know, Google is a search engine juggernaut, if you will, they almost basically have the monopoly on it. And, uh, and, um, yeah, so based upon their success in a way for them to give back, uh, out of all their success, they give up to $10,000 a month, uh, to five Oh one C3, uh, and nonprofits, um, in the form of ad words, marketing dollars. So, um, and it's, it's a really generous amount. 10,000 is no small number, especially when you have companies and even churches and other nonprofits that, that pay thousands a month, uh, for, for this very, uh, marketing, uh, strategy here. It is very generous and it's, uh, it's a, it's, it's something that they give to, to nonprofits.
Speaker 0 00:03:05 Yeah. Yeah. It's fantastic. Uh, our, our company's story, uh, just kinda highlight this for just a second for people. So they, we, we, this is something that we help churches with for sure. But we started out doing this. Uh, I pastored a church, uh, that took advantage of the Google grant. Uh, we happened to have someone within our church who is an ad words, specialist. That's what he did for a living. He helped businesses do that. I talked to him about it. I had seen something about the grant, uh, and we just took advantage of it. And it worked, uh, really, really well. We saw tons and tons of visitors because of it. And it's been really interesting to what you were saying. We've just, we've seen more interest than ever by a mile. I mean, so it used to be that we would, uh, we talked to maybe one church a month about something like this here, uh, and now literally hundreds of churches are reaching out to us every single month about it.
Speaker 0 00:03:58 And, uh, it's really kind of a trip to see. And I, I, I, we, we did a lot of content around this and I've kind of, it's been interesting, cause I think we've almost in a way kind of helped make this, uh, this category of advertising for churches. It's really, I think it was really small when we started doing this and nobody ever knew about it. I feel like most pastors have kind of heard whispers of this or know something about it, but I still think we run into those that have never heard of it before when they talk to us. And so it's something that I thought it would be good to chat about that a little bit. So, uh, anyway, uh, so let's get into some of those myths that we hear because we hear them all the time. And I think that when someone hears that there's $10,000 a month, it makes sense that there's skepticism around that because it does sound too good to be true.
Speaker 0 00:04:42 And the first myth, I think I'll just go ahead and I'll go ahead and tackle it is that this can't be for real, the Google grid, isn't even a real thing. Uh, I am, uh, here as someone who has personally used it at churches that I have pastored and I have personally helped, uh, we've helped hundreds of churches go through this process at this point. Uh, and so we are here to tell you that it is 100% totally and completely real. Do you still hear people that are shocked by it or is that something that you encounter still?
Speaker 2 00:05:13 It is pretty funny. Uh, and when I ask a church, you know, have you heard of the Google grant? Is he, I heard something about that. Is that really a real thing? You know, hear that kind of feedback and, uh, yeah, like who's going to, and then they'll say that the very thing you just mentioned that there's going to just give us 10,000 a month, you know, that's, that's, that can't be right.
Speaker 0 00:05:31 So, yeah. And I think that it's shit should be met with healthy skepticism. I was certainly skeptical when I heard about it. And I want to talk just for a second too, about what you said about the, the why behind it. Um, I think that like, so yeah, I think that it's nice for Google to be able to say, we just want to give back $10,000 a month to nonprofits. So that is, that is what's happening. This is all accurate. I think that there other motives behind it there too, I think it should actually, uh, in some ways it kind of inflates their other search pricing. Uh, so they're able to charge more money for other ads because they're kind of funneling more into this. So it doesn't really, it's not as if it costs them $10,000 a month. Uh, their, their margins are off the charts on search engine ads that doesn't really cost them anything to add some new clients to this kind of thing who aren't paying anything. So, uh, the cost is very limited for them, but, um, I do think it is still something that it should be taken advantage of for churches, that it is totally real. So we're just gonna have to take our word for it. Go ahead and research it. We'll put the links in the description here to Google and you can figure out how you can start getting, uh, getting in line for that grant there and get a good set up. So,
Speaker 2 00:06:42 And also, yeah, one thing I would also say to that too, is that I think once a church or an organization or a nonprofit educates themselves of what the actual 10,000 is for, well, then it makes more sense. Cause at first glance, you're right. It's easy to be skeptical when you see a big $10,000 per month number. Um, but once you realize what they're actually giving you and it, it, it makes which we're going to be talking more about here. And with that, I'll bring up point number two, I guess. Um, so, and that is that there's this notion out there that the grant is for nonprofits, but not churches. Um, and so, and I think a lot of people, when they think of Google right off the bat, you know, they know that Google's not professing to be a faith based company or a Christian company or something like that.
Speaker 2 00:07:30 And so, you know, they, they think that, Oh, sure. You know, they'll probably do this for other kinds of nonprofits, but not a, not a church. And of course we're coming out of this season, uh, of what we've dealt with, not just with a pandemic, but politically where this season of century ship, uh, and where a lot of churches have been concerned about like what they can say and everything. So I can kind of also see, um, you know, how a church would be, well, you know, I'm sure that's not for a church like us. Um, so I can see how that would be a mindset and a thought.
Speaker 0 00:08:02 Yeah. Yeah. I think that there's a, that, that's definitely something that I felt when we first signed up for the grant that I probably wouldn't be for churches back when I signed up, this was back in 2000 and probably 13 or 14 when we applied for it. So I've been a user of this for, uh, for what does that eight years, I guess, now that we've been using the grant. Um, and when we signed up for it at our church there back then used to have to write an essay that went with it. So as a big grant process, you had to write this and I, you know, made this nicely worded essay. And I really focused on the non faith-based parts of our ministry and the things you are doing in our community, just because I was hopeful. But in reality, they, they really, there's not any kind of a check on those kinds of things.
Speaker 0 00:08:44 It is, it is fully open for churches, any five Oh one C3 is able to go ahead and apply for this. And then if you're in another country, uh, this is something that's interesting too, that Google has since expanded to dozens of countries are now eligible to be able to get this Google grant. So if you have a not-for-profit or a, a faith-based organization and, uh, it all over a year up in countries in Africa, there's places all over where you can claim this grant here now. So, um, I do think now we should probably get into a little bit, um, this is a good spot to talk about some of the requirements for it. Um, you do have to have a five Oh one C3, or you need to be under a parent organization that has their own five Oh one C3 and a letter from the IRS saying that you're part of that organization. So we do run into once in a while that churches, um, while they have a state, uh, nonprofit letter, like something from their individual state in the U S they don't have one on the federal level. And that does run into a problem for a small percentage of churches. I would say out there most churches aren't set up that way, but, um, it, there are some, uh, some, I guess, finer points about that, but it definitely is open for churches, correct.
Speaker 2 00:10:00 Yep. Very, very much so. Correct. And, uh, yeah, and there's a lot of, it's interesting, you mentioned how they have opened this up in other countries too. We just, uh, I told you about a ministry the other day and Kenya missions, ministry, and Kenya has had the grant already for awhile and I'm looking for help with it. And, and so it is definitely, Google's kind of widened the, uh, the, the opportunity for, uh, churches everywhere. And also just if you're, like you said, an official five Oh one C3, um, you can take advantage of this. And, and we, we went, we had a Christian Foster care ministry that we've been helping with it. So there's all sorts of great unique <inaudible> that, uh, they can take advantage of it. Uh, but definitely it is for churches too. And churches need to know that.
Speaker 0 00:10:43 Absolutely. I'm so thrilled, like just that we're helping churches in Kenya and churches. We have a clients in English just so fun that we get to, uh, just see the, uh, the gospel going into all these countries through this Google grant. So really cool for us, we'd say so, yeah. Yeah. Number three. I'll go ahead and hit that one. Um, the Google grant is for big churches only, uh, not for small churches. We encounter this quite a bit, uh, and really there is no distinction whatsoever on who is eligible for it. Uh, there, I think that this is one of those great equalizers, because the idea that a small church can have access to $10,000 every month in marketing. I mean, it's incredible because we have clients that their entire budget is less than $10,000 a year, right? Like that's their, I'm sorry, $10,000 a month, 20 $120,000 a year. So we have clients that are in that, that situation there, uh, and here basically it's giving them their entire budget all over again, just to be used for advertising on Google's platform. So I think it's a fantastic thing for smaller churches. I pastored a smallest church, uh, that was doing the Google grant and it worked really well for us
Speaker 2 00:11:54 At that time when you started it, w w what were you guys, what size were you?
Speaker 0 00:11:59 We had, we probably averaged about, um, Oh, 50, 60 people showing up on a Sunday. We had in the neighborhood of, I would say our, our budget was probably around six or $7,000 a month. That's how much we brought in. And then we got this, uh, influx of being able to do the grant, and we saw tons of visitors from it. And the church, uh, grew, uh, tripled and probably quadrupled in our finances. And it was really a trip. Now, there were other things we were doing, right. It wasn't just the Google grant. We, uh, we tried to preach well and we helped people get assimilated, and they had lots of other stuff too, but this grant was a great way that, uh, we help people get in the doors for the first time, I would say so. And I'll go ahead. I'm sorry.
Speaker 2 00:12:42 Oh, and I was just gonna say, we help churches for 3000 member churches with it and 30 members churches. I think I remember it 30 member church in, in new England that we, uh, uh, helped with the grant. And so it it's definitely for any size church,
Speaker 0 00:12:57 I'll say this is that, um, there's a couple of advantages that some churches have over others. Um, I think one of them is that if it's, uh, if you're, uh, if you're in a big city, um, then there are some advantages just because you have more people in range of your ads. Uh, whereas we were pretty careful in not showing ads. If you're a church in rural Georgia, we're not showing people, um, ads, uh, in, in Tennessee for your church, right. We're trying to limit those kinds of things. And so if you're in a rural part of the country, let's say you're in Montana and you don't have a major Metro area anywhere within a hundred miles of your church there. Well, it just kind of limits the pool of people you can reach out to. So, um, in general, rural, rural churches tend to be smaller than some urban churches, just because there's fewer people to draw.
Speaker 0 00:13:48 Uh, and then I'll say this too, is that, um, a big factor in how well your grant performs is how good your website is for your church there. And so if you're a church that has invested a lot in your website, it's something that's important to you. Chances are you'll get better results with the grant because, uh, the fact is when someone sees one of those ads, they click on it, they land on your church website. And if that makes a good first impression that their odds of you connecting with them are much higher, and if it annoys them and it doesn't make a good first impression, the odds of them sticking around are, um, are not correct. Uh, so
Speaker 2 00:14:23 Good, good, good content on your website. And I've had a lot of churches that have asked, okay, can this go to our Facebook page or, um, you know, their social media and know that the way that Google has set these ads up is to steer traffic to your website or a good landing page with good content on there. So, yeah, there's, there's other, like you said, advantages you have when you do other things well, and especially in a web presence in general. Yeah.
Speaker 0 00:14:47 Yep. But it doesn't limit it to only big churches. Small churches can have great too, and we'd love to help with that so we can help with, so hit number four for them.
Speaker 2 00:14:57 Yeah. So if you claim the grant, Google's going to control what you say. Uh, and, uh, and again, I, we kind of touched it. We've, we've talked a little bit, uh, in recent months about censorship and everything that's going on out there. And, and, uh, while that is something that is good to, to keep in mind when you're, when you're looking at all forms of marketing and what your communications are online, uh, it is a reality that some of that is taking place. Um, but we're finding that churches have a lot of freedom. We see gospel oriented, key words all the time and use those for churches. And, uh, and so that, there's, there's more freedom. I think then there's more freedom that I, that, that I would probably think if I didn't know about the grant, I would maybe think about that too. I would say, well, how much we can actually say, there's more freedom than, than a church would actually know. I would say,
Speaker 0 00:15:51 Yeah, our, uh, our social media team here at retrial, they spend a lot of time, uh, managing some of our posts and people commenting about how evil Google is and how Google is going to, they'll say this exact thing at Google is going to control what we say. If we get this grant or don't sign your soul over to Google, or excuse me, these kinds of things. And, and I, I get it. I told him I'm not here to make campaign or be an ambassador for Google to say that they are a totally in alignment with our mission as churches, because I don't agree that I don't believe that to be the case, but, um, I haven't seen, uh, any hard censorship in this area and where we have seen some, like, control that Google exercises, it's usually over things that, um, are even outside of what we preach and teach.
Speaker 0 00:16:38 It certainly isn't, uh, for, um, for faith-based reasons. So just the other day, uh, we talked, we had a client that was doing a lot of recovery ministries, right? They were doing all kinds of, uh, like, uh, alcohol abuse, drug abuse, recovery ministries, and we set up all these great ads. We were ready to do that. And then lo and behold, we didn't read the fine print on this one area. And there's all kinds of areas like this, but Google doesn't allow recovery or addiction based service ads, unless you're some kind of a medically approved organization there, which churches generally are not going to have that kind of medical approval and staff to do those things, right. Their reasoning behind it. I don't know all the details behind it, but I kind of get that is that there's all kinds of people out there that may promise, uh, strange non, uh, unhealthy ways to get over addiction and that kind of stuff.
Speaker 0 00:17:26 Um, you know, this was a church doing something akin to like a celebrate recovery. And we had to make some shifts in those things. Now that didn't preclude them from talking about the gospel or the church services or small groups or anything, uh, that just in this one specific area they had to, they had, they had to kind of give that over and not be able to talk about this. And there's other reasons for why that is. So I guess there is some truth to that is that they will not allow ads on certain kinds of topics. Um, you know, but I think that the vast majority of ads are still allowed. And that really is one of the first times we've run into an issue like that there.
Speaker 3 00:18:02 Yeah. Yeah. That's good. Why don't you hit up five? Yeah, we'll do it.
Speaker 0 00:18:06 Uh, number five, the Google grant is easy to manage. This is false. I think that that's, that's one of these things that I think people think as they hear about the Google grant, they see a $10,000 a month. That's $120,000 a year. Let's get it. Um, I was in that camp. I'm that guy that I always want to try and figure something out myself. I hate having to hire people to go into these
Speaker 3 00:18:30 Things that I, I am totally the DIY
Speaker 0 00:18:33 Guy. I need to get a plumber to come and help me with some stuff at the house, but I just am reluctant to do it cause I want to get it done myself. Cause I think I probably can. But in reality, I can't, I did this with the grant, so I got the grant and I figured, you know what, I'm going to go ahead and do it. I'm going to figure it out. And I was able to spend, I think like our first year of having the grant, we probably spent on average about 15 to $25 a month of the $10,000 we were eligible for. And I think what people think is that, okay, I'll make an ad and I'll all, I'll make it. So for keywords about our church and then anybody searching for churches in, in Honolulu, they're going to come up and they're going to get our ad.
Speaker 0 00:19:15 But the problem is is that those aren't the ads that actually drive results because that gets searched for, uh, by comparison, very rarely compared to much broader faith-based topics and people looking for other kinds of spiritual answers. Uh, so, uh, that is one reason why it's not easy to manage other than it's just super technical, like, uh, the grant itself, like there's all kinds of technical requirements that we need to keep in order to maintain the grant. So I know this may bore some of our audience, but I'll give you a few examples of this. One is you have to maintain a 5% click through ratio. And what that means is for every time you show an ad 5% of people that that ad gets delivered to people that see that ad 5% of them have to click through to it. So on average for most paid ads, the actual rate is closer to like one and a half to 2% of how many people click through on those ads.
Speaker 0 00:20:13 When they're seeing think about it. When you see an ad on Google, I personally try to not click on the ads. Right. I look at that, okay. That's an ad, that's an ad. Okay. That's the result that I'm actually looking for the third one down. So people are actively trying to avoid these things and we need to maintain an over 5% click through ratio on that, all that, to say it usually takes an expert. I know for us, uh, I'm usually pretty sharp at this kind of stuff. I had to hire someone to come alongside and help us do it. Um, we have people that have gone through dozens of hours in Google certification to get good at it, to be able to manage the grant there. And, um, unless you have someone really willing in your church to, to make it a big part time job, um, to learn the grant and manage it, you probably are better off hiring someone to do it for you because it just, isn't very easy. What, what do you have to add to that in? Yeah.
Speaker 2 00:21:08 Yeah. It's funny. I, I, I hear from, um, you know, churches that, you know, are looking at, in an interested into this and they say, you know, Oh, you know, I have, we have a kid here fresh out of college. He's a, you know, he's a designer or a communications guy, and now we're just going to turn it over to him and he can handle it. And you know what, there is a small percentage of churches that maybe have someone that is willing to, like you just said, first of all, you have to educate yourself on how to become an AdWords experts. And again, what did we kind of break it down to? We thought that if a church volunteer were to, first of all, if they had the expertise, once they had that, they'd probably need to spend at least 10 plus hours a month of real work.
Speaker 2 00:21:51 Um, you know, I'd say at a minimum, at a minimum, yeah. To, to really be able to spend a lot of that 10,000. Um, and, and so we've heard that before that, Oh, you know, we have someone savvy in our church. We have a kid who he'll do it. Uh, and then we end up usually not always, but hearing from that same church several months down the line. Oh yeah. That didn't work. So that again, and that's not for every church. If you do happen to have someone who's going to do put in the time and, and, and you know, or you can pay them part time and they really learn it and do it well, then more power to you. But we find that to be pretty rare.
Speaker 0 00:22:27 Yeah. And I don't want this to come across as a, as a sales pitch for retried or anything here. We're happy to help churches with this, but I actually encourage people to learn it. If you have a desire to learn this stuff, and you have a, you're a technical kind of person, and, uh, that's something that you would like to do, man, have added. It is, it is something that you can actually make a great career in this area too, as we have found, as we've learned a lot of this kind of stuff and built a team around it. Uh, but it's something that, uh, it does take a lot of expertise. You do not already have that you might, you're not going to stumble into the fact that you just already know how to run Google grants or Google ads. It's something that takes a lot of expertise to figure out there are lots of rules and then honestly, to get good at it, it takes a long time too.
Speaker 0 00:23:10 So even if you know what you're doing, trying to figure out what are the right keywords to target? What are the right ads? What ads work. I mean, we have years and years now, and, and just thousands of hours of experience in trying out different things, honestly, with advertising, most of the stuff you try out doesn't work very well, and you, you are constantly honing it and trying to get it tight and make it the most effective campaign that you can. And we have lots of time and experience that. So expect some, uh, some hardships and some of the challenges that, but if you're someone that wants to pick that and has those skills, Hey, have at it, we'd love for churches. We'd love to, we'd love to even chat with you. Feel free to comment in here. If that's something you're learning there, let us know how you felt about that.
Speaker 2 00:23:55 That's good. That's good. Number six, go ahead. Number six. You can use the grant to pay for ad words management services. So that would be lovely. Uh, but, uh, Google's not being that generous. And I don't know if any company would be a, to just out of that grant say yeah. You know, and, and we've made it clear already, uh, that we do help churches with this. We have a fee and what are the most common things that I do here? Is that okay, great. So your fee, it's going to come out of the 10,000. So we'll still have a lot, but, uh, you know, leftover, but your fee is going to come out of that. And that would be nice, but that's not how it works.
Speaker 0 00:24:31 Unfortunately, that would be great. If Google, Google, Google sends you a, uh, cash, uh, fee to handle someone's management services just doesn't work that way though. They're not giving you any cash whatsoever. It's all on the, uh, grant platform there. So, um, I'll, I'll say this too, is that grant management, uh, for like we were talking before, like for this kind of a service, uh, you're talking 10, 15, sometimes 20 hours a week is what people are able, or I'm sorry, a month, or what people are able to put into this to get these kinds of results that we're talking about here. That's what you're needing to expect from someone who's working at it for your church there. Um, and so if you just kind of do the math on that and you are hiring someone, that's a professional, that's gone through this stuff. It's expensive.
Speaker 0 00:25:19 Like getting, I want to, I guess that's a warning is if you go out there and, and look, I'll just kind of give some industry standard numbers on this. So w we, as a, as a company at retried and just from doing marketing, I, we understand what the, the market rate on, on ad management services in, in most platforms. So whether it be Facebook or Instagram or Twitter, or in this case, Google search, generally Google search companies that help with search management, they charge usually about 20% is the going rate of whatever the overall spend is. Uh, so usually that's, uh, if in this case, it's kind of crazy numbers, but in this case, if it's a $10,000 grant and you're able to spend $10,000, the market rate for that for most ad services is $2,000. So 20% of the $10,000, $2,000 a month now, obviously that's way too much for the vast majority of churches to spend. That's why we charge nothing like that. You can learn more about how we charge for our services and stuff on our website, if you're interested, but, um, that there is a real cost involved with managing this because you need professionals to do this kind of stuff in most cases. And so, um, yeah, unfortunately, uh, that can be, can get covered by the grant. That would be, it would sure be great though.
Speaker 2 00:26:39 It would, it would in a perfect world. Yeah. That's it. All right. Let me this up here with number seven,
Speaker 0 00:26:44 Uh, grant recipients will use the full $10,000 every single month. Uh, this is a unfortunately a myth. We wish this was the case, but even despite our best efforts, um, it is often hard to spend all $10,000 of the $10,000 Google grant. Uh, we have done it. So we have some clients that are able to do that for sure.
Speaker 2 00:27:11 No. Well, we've had some,
Speaker 0 00:27:13 I know at our church, we've done it before at the journey. We did it a few times. Uh, we have a couple of churches, I think that have gotten there. We have one that consistently does it and butts up against it. And, uh, I can't boil down the reason why into some simple statement here, otherwise we would fix it and we would make it so every church was always there, but there are, uh, there are dozens and dozens of factors as to why this is, uh, some of those are tied to population within your church. I think the biggest part of it is what your website, the content that's currently on your website. Um, if you had unlimited great content on your website, we probably could get that there, but it's, uh, it's something that on average, uh, I think like we were saying before, if you're managing yourself plan on, you know, 25, maybe $50 a month in spend, you might be able to do that.
Speaker 0 00:28:05 Our average client, uh, they're spending about four to $6,000 of the $10,000 they're averaging. I think our last numbers I saw was about 1400 clicks every month, going onto their website, which is a kind of a big deal. I mean, that's, that's really great. Um, I think to see those kinds of numbers, we've done some rough math and our numbers come out to say that, uh, that it has led to an average of 28 visitors coming to a church in an average month for our average church within, uh, those kinds of numbers there. So anyway, it's something that, uh, a lot of churches think that, that it will be $10,000 a month and that's how much you're eligible for, but that eight X in practicality is a pretty hard number to hit, and we should celebrate really anything that, uh, you know, our, our kind of metric is anything over a few thousand dollars is a win. And we're trying to continue to maximize that. What do you have to add to that though?
Speaker 2 00:29:01 No much. I think that that's, you know, it's a good thing to finish on there because that number is so big and, and it looks great. And, and again, it is, it can be attainable, but it is, it is very difficult. And I think other than everything that you said is, is that Google kind of makes it hard to get to that number. Not that they're trying to, uh, just, you know, say, Oh, Hey, you know, we're not giving you really 10,000 and we're going to make it. They don't want to intentionally make it difficult, but they're always changing backend stuff and key, you know, acceptable key words being used a certain way and their policies, procedures, and things kind of can sometimes change on the back end. So they keep companies like us on our toes. Right. Uh, you know, having to at that and, you know, adapt to whatever changes they may make that determine how much of that spend that you can get.
Speaker 0 00:29:48 Yeah. Yeah. That's exactly right. So, yeah, so we wish we could get it every $10,000 every single month for every single church. And it does happen, uh, on occasion. Uh, but w I think the results are still pretty fantastic and what your church can get from this. So I guess that's the bottom line of all this. Hopefully we dispelled some of those myths that people had bought into or thought about with when it comes to this grant here. I think that it is the, one of the greatest opportunities that churches have to take advantage of right now. It literally is, uh, if you're willing to put in the time or hire someone and pay a little bit to get it, I mean, it is an enormous return on investment. So if I was planting a church or pastoring a church right now, and I had a marketing budget of some kind, the absolute first thing I would spend money on would be getting this Google grant and then finding someone to manage it for us, because the, the, the, I guess the return on it is just enormous. And you won't find that anywhere else where you're paying for every single eye on Facebook and you're paying for every single eye on a mailer. You're, you're actually getting so much for free with this grant here. So it's kind of a no brainer to take advantage of it, I think. And so, yeah, hope if this is something that's been helpful to you guys, that it's something that your church can, can grab onto anything to add as we close up here today.
Speaker 2 00:31:07 No, that's great partner. And, uh, we just hope that, uh, this was helpful to many out there and, uh, and give you a better understanding of what, uh, the opportunity is. So it's a no better time than now, like you said, and I think most churches now understand that everyone is, uh, using these to Google everything, right? So it's a it's, it's where people are looking. So I think that that's a good thing to end with there.
Speaker 0 00:31:31 Yeah, absolutely. Well, thanks for joining us today, guys, if this has been helpful for you, uh, it would mean the world to us. If you would rate, review, subscribe, comment, let us know what you think. Uh, we appreciate the retried family out there, and we'll catch you guys next week. Thanks for listening to the reach right podcast. We hope this episode will help you reach people the right way, looking for more resources for your church, check us out online and reach right studios.com. If this episode has been helpful to you, it would mean the world to us. If you would rate, review and subscribe on iTunes or wherever you get your podcasts. Thanks again for listening. And we'll see you next week.
Speaker 1 00:32:17 Yes, <inaudible>.
